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Web Site Tools
Search Engine Marketing SEM can be a long hard slog, there are some tools which can streamline the process and take some of the manual work out. However, businesses should not rely on these tools, they should be used to supplement manual work as opposed to basing your optimisation methods around the tool, seek the advice of a Search Engine Marketing professional first.
Here are a few popular tools:
- Wordtracker: This great online tool helps you select specific keyword phrases that will direct more traffic to your site. Free and paid versions are available.
- SitePromoter: This useful software program helps you create individualized submissions to the different search engines.
- Optilink: A lot of search engine optimisation experts swear by this software. It's a "link reputation analyser" that helps you determine a site's reputation and why the search engines like it or dislike it. It certainly comes in handy when you're checking out the competition or looking for reputable sites to link to yours!
- WebPosition Gold: This is a great piece of search engine placement software that generates Web pages designed to rank high on the major search engines. It also analyses your existing Web pages, providing suggestions for improvement, and tracks your ranking on different search engines.
Search engine results are critical to your business. It is recommended to obtain professional advice (no obligation)
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