Let me get one thing straight - I don't pretend to have ALL the answers or guarantee your site will be on the homepage of Google. Anyone that does is lying.

However, I can promise that by giving you the FACTS you will be significantly better off than not knowing where you are or what you could try.

Once you know where you are in the search engines and what to do - then you can start to make some informed, positive decisions that will work much more often than not.
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A few Facts....

Most website owners and web designers simply submit their sites to the search engines and hope for the best. This might have worked, to a degree, a few years ago. But this strategy will no longer work.

This is possibly why you're currently frustrated with your results so far.

Did you know for instance that Google uses over 100 different criteria to rank your site?

With 5 to 6 million new web pages being uploaded every day, Google announced it will take them 300 years to index all the information! Therefore, a Search Engine will only index the pages that have the correct information in the right place and that they consider to be of high value to the searcher.
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So, what's the answer?
Simple. Do the right things in the right order.

1. Find the right keywords for your product or service.
Checkout www.wordtracker.com for example.

2. Optimize your web pages for these keywords so that they can get high search engine rankings.

3. Submit your web pages to all important search engines and directories.
Don't skimp here - your time will be well invested.

4. Get links from other associated and relevant websites.
(Making sure these links contain your keywords)

5. Monitor the results at least once a month.
Keep an eye on how your site is performing against certain key phrases and you can take action when necessary.

6. Update & add relevant content as necessary.
Google now archive & refer back to the history of their indexed sites. Therefore, sites that are regularly updated stand a better chance of higher rankings. Try blogs, news, bulletin-boards etc.

Why is Optimizing
Your Website so Important?
Because you MUST tell the Search Engines about you, properly. You need to stand out.

Search engines must be able to establish what your site is all about, fast. If, for instance, the search engines cannot find out that your site is about "stunt kites", they cannot give your website high rankings for that key word.

The process of optimizing your web pages is termed search engine optimization or (SEO).

How do Search Engines rank your web pages?

They use mathematical formulas to determine the rank of your site. These are called "Ranking algorithms". These ranking algorithms are the best kept secret of the search engine companies.
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Be Friendly
... to the Search Engines!
When Search Engines review your site, they analyze the source code...

...and much, much more.
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Don't worry .
I've learned the hard way. So YOU don't have to.

As owner of UK based company who currently manages 16 of my own sites and 230 client sites, since 1998, I'm well positioned to have seen the massive changes in Search Engine marketing and to have made my own fair share of mistakes.

It’s been in the last few months that by using the information and systems I've learned from the masters seen some truly amazing results, this website you're on now has seen a 178% increase in customers and 355% increase in traffic and many of my client's sites are enjoying similar results.

I only wish I'd done this 8 years ago! Doh!

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